The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Wolf and Rita Yellow Stripes Amarilis Dress Ladida Company behind optical illusion dress produce it in white and gold Gabby Skye 18852M Sleeveless Crochet Stripe A Line Dress Couture Candy The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Mayoral Striped Linen Summer Dress